Now we go to Jesus’ home town, where his family, his people, have heard stories of the great crowds about him and have decided he’s gone insane and needs to be brought home before he further embarrasses the family. Now the prior story was about Jesus Physician, and when we see these people again in verse 31, they confront Jesus Anointed via the crowd. So this is a setup for a joke ten verses later, and an indication of a transition of scene.